Throughout my TV career, this is among the most successful branding i did for a program promo. This tune from our licensed music company “Lullaby of Pain” gives Unriddle a powerful branding.
When the fans of Unriddle heard of a possible sequel, this is what they say: “Just use that same tune to create teasers like the first season and we will know Unriddle 2 is coming.”
Both Unriddle teaser campaigns helped me garner 2 silver awards at Promax Asia in two consecutive years.
Below are the launch trailers for Unriddle 2 following the teasers.