Our news and current affairs morning show GOOD MORNING SINGAPORE is shifting to a new time slot and I was asked to shout about it. Just like there are many ways to cook beef, there are lots of techniques to promote news and current affairs program. When i was cracking my head for ideas, I view through lots of references and asked: “Why so serious?” That’s when I decide to create something different from the typical way of promoting this genre. Something exciting and entertaining! It was a tough shoot but the presenters and the whole production team had great fun! This trailer received many compliments after it went on-air.


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