It is so much cheaper to cook a favorite dish than to film a promo. Thanks to the marketing director, I was lucky to have the chance and budget to shoot this spot.

After it was shown on TV, I received many calls to ask about that tree which was taken at the old bidadari cemetery. Unfortunately, it was being chopped off just after my shoot. I am so lucky! 


Bubbling on low fire with aroma that gets stronger as the cooking continues, the atmosphere seems calm till you taste the first spoonful when it’s finally done.

Time stops as you close your eyes to feel the flavors explode in your mouth pushing your blood to the heart and drive your emotions while the smell gets into your mind.

A program promo can work like a pot of powerful stew.


When I was a kid, my grandma use to sell ‘Kueh’ at a market near my current place. ‘Nyonya Kueh’ is a common variety in her purchase order. Most ‘Nyonya Kueh’ is made from glutinous rice which makes it very filling. I don’t really like eating because my stomach will have no more space for tidbits after that.

 In 2008, ‘Nyonya Kueh’ became a top selling product throughout Singapore because of our local drama “The Little Nyonya”. I am glad that I had the chance to launch this title which gained high viewership and eventually became the most applauded drama in the last 15 years.

This particular spot garnered 3 promax awards. 


Just like cutting food for cooking, there are all kinds of technique to cut a promo. Other than some basic rules to begin with, the rest is truly free play. I’ve been working as a video editor for almost five years before turning into program promotions. Along with continuous compliments, my good editing skill was made official by Promax World in 2008.